Creative Cats - The Right Words to Improve Your Business
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Copywriting guru Gary Halbert says that there are only two acceptable reasons people don't buy from you: either they don't need what you're selling, or they can't afford your products or services. This puts you, the marketing professional, on the spot. Your marketing strategy must identify and locate the people who need what you're selling and are willing to pay for it. Your marketing materials then have the tough job of convincing your prospects to buy from your business, rather than the competition.

I am a freelance copywriter, and I help businesses maximize the effectiveness of their marketing (and other) materials. If you use freelancers to help with your marketing efforts, read on to see how I can help you...

Marketing Directors Small Business Owners

If you're a marketing director who uses freelancers to help with specific tasks, you're probably keeping your eyes open for new talent. And if you're interested in meeting a copywriter with special expertise in technology, education or direct mail, I want to talk to you... (more)

"I hate marketing." "I'm no good at selling myself." "I don't have time for marketing."

Is that you? You're not alone. Many small business owners would like help with their marketing, but find it too expensive to employ a full-time marketing person or hire an advertising agency. Fortunately there's another option... (more)